The Rival™ Air Freshener Dispenser is a fully automatic aerosol diffuser that can be programmed to operate in a number of different settings. The dispenser requires no power socket so it can be placed virtually anywhere. It contains a photo-electric cell which allows it to operate only when light is present. The strength of the aerosol puff may also be adjusted according to the size of the area to be covered. The dispenser also has a micronisation fragrance molecule system which enables it to optimise the diffusion of the fragrance in the room.